From Start to Finish: The Ultimate Guide to Environmentally Friendly Branded Products for Events

From Start to Finish: The Ultimate Guide to Environmentally Friendly Branded Products for Events

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When planning an event, it’s essential to consider the environmental impact of the branded products you choose. By selecting environmentally friendly options, you can promote sustainability and make a positive impression on attendees. In this ultimate guide, we will walk you through each stage of an event, from start to finish, and provide you with a comprehensive list of environmentally friendly products for each phase.

1. Planning Phase

  • Digital Invitations: Send out digital invitations instead of paper ones to reduce paper waste. Use email platforms or event management tools to create visually appealing and interactive invitations.
  • Sustainable Promotional Materials: Instead of traditional brochures or flyers, opt for digital or electronic versions. If physical materials are necessary, choose recycled paper and vegetable-based inks.
  • Virtual Swag Bags: Consider creating virtual swag bags with digital content like e-books, coupons, or exclusive access to online resources. This eliminates the need for physical items while still providing value to attendees.

2. Pre-Event Phase

  • Reusable Tote Bags: Offer branded reusable tote bags made from recycled materials. Attendees can use them to carry event materials, and they can continue to use them in their daily lives, promoting your brand while reducing single-use plastic bags.
  • Sustainable Apparel: Choose eco-friendly clothing options for staff uniforms or event merchandise. Look for garments made from organic cotton, hemp, or recycled materials. Use eco-friendly printing methods and ensure ethical sourcing.
  • Eco-Friendly Stationery: Provide attendees with stationery items made from recycled or sustainable materials. Consider pens made from recycled plastic or bamboo, and notebooks made from recycled paper.

3. On-Site Phase

  • Water Refill Stations: Set up water refill stations throughout the event venue to encourage attendees to use reusable water bottles. Offer branded stainless steel or BPA-free plastic water bottles as event swag.
  • Sustainable Signage: Use reusable and recyclable signage made from materials like bamboo, cardboard, or fabric. Avoid single-use vinyl banners and opt for eco-friendly alternatives that can be used for future events.
  • Biodegradable or Compostable Tableware: Choose disposable tableware made from biodegradable or compostable materials, such as bamboo or bagasse. Avoid single-use plastic and Styrofoam products.

4. Post-Event Phase

  • Recycling and Waste Management: Ensure proper recycling and waste management by providing clearly labeled bins for different types of waste, including paper, plastic, and compostable materials. Partner with waste management companies that prioritize sustainability.
  • Sustainable Thank-You Gifts: Show appreciation to attendees and speakers with sustainable thank-you gifts. Consider items like potted plants, seed packets, or reusable products made from eco-friendly materials.
  • Event Follow-Up: Send out digital follow-up materials instead of physical mailings. Use email newsletters or online platforms to share event highlights, resources, and ways attendees can continue their sustainable practices.

General Considerations

  • Eco-Friendly Printing: When printing materials, choose eco-friendly printing companies that use vegetable-based inks, low Volatile Organic Compounds (VOCs), and offer recycled or FSC-certified paper options.
  • Sustainable Packaging: Ensure that all branded products are packaged in eco-friendly materials. Use recycled or biodegradable packaging options and avoid excess packaging whenever possible.
  • Local and Sustainable Sourcing: Whenever feasible, source products locally to reduce the carbon footprint associated with transportation. Choose suppliers that prioritize sustainability and ethical practices.
  • Socially Responsible Brands: Collaborate with brands that align with your sustainability values and have transparent supply chains. Look for certifications like Fair Trade, B Corp, or organic certifications.


By considering environmentally friendly branded products at every stage of your event, you can create a positive and sustainable experience for attendees. From digital invitations and virtual swag bags to reusable tote bags, sustainable apparel, and eco-friendly signage, each choice contributes to minimizing environmental impact. Remember to prioritize materials made from recycled or sustainable sources, and partner with socially responsible brands. By showcasing your commitment to sustainability, you inspire attendees to adopt eco-conscious practices and make a lasting impression with your event.

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