Social media marketing has become increasingly popular for business owners to increase their business sales today. This marketing approach can improve your brand awareness, increase your website traffic, and improve your SEO. Besides, you can also take advantage of this marketing strategy to generate leads and achieve higher conversion rates.
But here’s a burning question; is now the right time to implement social media marketing for your business? Below are a few warning signs to know if you need this marketing approach today.
1. Inconsistent social median updates
When was the last time you updated your social media business accounts? Is it yesterday, today, or a year ago? You certainly need to consider social media marketing if your last update dates as far back as a year ago.
The first true social media platform was introduced in 1997 and over the years, more and more platforms have also been launched. Today, over 4.9 billion social media users are available globally. All these things are pointing to one thing and this is – social media is here to stay. And since this is true, now is certainly the right time for you to start taking advantage of it to market your business.
For you to increase your brand awareness and sales, you need to post engaging content that sits well with your followers. This content should be posted regularly and consistently.
2. You spend a lot on traditional marketing
As a business owner, for you to achieve success in your business, you need to prioritize marketing. With an effective marketing campaign, you can quickly attract more and more potential buyers to your website.
Do you feel you’re spending too much on traditional marketing but no significant results to show for it? If yes, then now may be the right time for you to try social media marketing (SMM). SMM is very affordable but requires you to follow the best practices to attain success. You can also pay a couple of social media influencers to market your products and increase your social media account engagement rates.
3. Are your competitors using it?
Are your competitors already using social media marketing as part of their marketing campaign? If yes, then this is a sure sign you also need to consider marketing your brand via social media. However, before doing this type of marketing campaign, you need to make sure your decision aligns perfectly with your business goals, your marketing strategy, and target customers. This way, you’ll be able to get the most out of this marketing campaign.
4. Requests for your social media handles
Do your customers often request to follow your brand on social media platforms? If yes, this could be a good reason to try social media marketing. With this marketing approach, you’ll be giving your existing customers the opportunity to interact better with your brand across different platforms.
5. High website bounce rates
Should you consider social media marketing because of your high website bounce rates? The straightforward answer is yes; this marketing approach can always help you drive traffic and engagement back to your website. But this alone won’t resolve the bounce rate problem, as this has a lot to do with your user experience. In addition to SMM, you need to also speak with experts regarding how to improve your user experience for the best results.
Why should you consider Pictelate today?
Social media marketing is very affordable, especially when compared to other traditional marketing approaches. However, for you to get the most out of SMM and avoid wasting money, you need to work with a reliable social media marketing agency (SMMA), such as Pictelate. This agency can help you handle your content creation and distribution in a way that sparks conversations among your followers for increased engagement. You can visit the official website today to better understand how Facebook, Twitter, and Instagram marketing can help your business.